As a real estate agent, you might have noticed significant changes in the last 10 years. Buyers have started purchasing homes by conducting market research online. They want to get a clear picture of what they would like from their new house before settling to buy one.
Adopting online marketing strategies is, therefore, of foremost importance for top realtors. The industry is now highly dependent on digital marketing, from generating leads to successfully closing sales in the real estate market.
Real Estate and Digital Marketing
Social media is among the first game changers for realtors who want to make their presence noticed on the internet. From buying Facebook Business Ads to sharing images of their latest listings, the various social media platforms have enabled realtors to establish an online reputation and expand their business.
With 84 percent of realtors using social media, What can the modern real estate companies and realtors across the United States further differentiate themselves in an increasingly competitive market? Your digital marketing strategy could make a bigger impact than traditional strategies for marketing.
For a quick start to your real estate marketing strategy, you can use these 8 strategies and tips to achieve the results you’re looking for:
Develop an Email Campaign
No matter what industry you are in, the email nurture campaign is an effective tool for reaching out to new leads and remaining in touch with previous customers. The ideal campaign will guide potential customers via predetermined actions based on their profile of buyers and prior interactions with you.
Create a User-Friendly Website
How many times have we opened the site only to close it because it didn’t load quickly enough? With the number of images and links, real estate websites are often a developer’s nightmare. But with the help of a skilled web designer and an understanding of what customers want, real estate agents can design a responsive website for mobile devices.
About half of web browsing happens using a mobile device, and if your site isn’t built to be mobile-friendly, users won’t be able to browse your website with ease.
A complete list of all the new listings
You might consider implementing an online chat function on your site. Your real estate company is a people-oriented business, which means it is essential to be readily available whenever they have questions. Investing in a live chat program allows customers to communicate 24/7 and make appointments without needing to talk directly with the person working for them.
Pay-Per-Click Advertising
Pay-Per-Click – also referred to as PPC – is a fantastic option for realtors seeking to get leads on ads they pay for each time an advertisement is clicked.
PPC is a fantastic digital marketing strategy for real estate professionals looking for prospective clients who might be interested in what they offer because they only get paid for each time someone clicks on their advertisement.
PPC ads can be targeted at those who have performed searches for related terms in Google or other search engines.
Create and Post Valuable Blog Content
A blog is an excellent opportunity to improve your SEO, establish an online reputation and provide your customers with practical advice for purchasing or selling a house or other piece of property. A real estate agent’s online marketing strategy cannot be complete without quality content posted via website or on social media.
Along with the responsiveness of your website, be sure you regularly write posts that both buyers and sellers can refer to find information on their most urgent real estate-related questions.
Host Virtual Tours
Virtual tours or videos of homes with the help of real estate video editors are unique pieces of content that can be used for a successful approach to digital marketing. These tours not only offer video content that generates revenues 49% more quickly to marketers than those who do not use video, but prospective buyers can gain an understanding of what a home can offer.
A home purchase isn’t easy, and, as a real estate professional, your task is to help make the buying process as simple as you can for your customers. So, you can make real estate videos to ensure your client will feel the touch with the property.
Create a Social Media Marketing Strategy
It is fine to share content related to real estate in your Facebook account occasionally, but a comprehensive Social Media Marketing Strategy can produce the results you’re hoping for.
Suggestions of content you can share on your Facebook and other social media platforms:
- Listings that are new or already in the market
- Team bios (if you run a real estate brokerage)
- Case studies
- Relevant blog posts
- Success stories.
If you’re an expert in digital marketing, you might realize how challenging it can be to design an effective social media strategy and frequently post across all channels. But, tools such as Buffer can be used to create content for social media and schedule it straightforwardly.
Related: Common Mistakes to Avoid while Investing in Real Estate
Host a Webinar
Sharing your expertise as a professional in real estate is essential for success in digital marketing. The good news is that techniques such as webinars and online training help you to get your message out to a broad public and stay relevant to the market.
GoToWebinar is a hosting software designed to make hosting and creating webinar events simple, and it is exceptionally user-friendly from both sides of the operation.
Digital marketing for professionals in real estate is based on the creation of inbound leads. Getting your name and expertise from the right people is crucial to ensuring a successful digital marketing campaign.
Ensure You Spend Time on SEO
SEO, also known as the process of optimizing search engines, is a basic method of driving leads to your site. If it is done correctly, your website and pages will rank higher on search engine result pages (SERPs) when relevant searches are performed.
Google and other search engines are constantly altering their algorithms, so it is crucial to keep an eye on your SEO for more than one time. Keywords are the most fundamental element of SEO, which can have a significant impact. To include keywords in the SEO strategy, ensure that you use high-ranking words like your location or industry in your blog posts and website. There are many other components of a successful SEO strategy, such as backlinks and meta titles and descriptions and social media pages and directories on the internet.
Content is a critical component for the success of an SEO strategy. Ensure that your blog is updated frequently. The content that ranks top on Google comprises between 1,140 and 1,285 words. So it would be beneficial to write lengthy, valuable content of high quality on a regular basis.
It is important to keep in mind all of the strategies mentioned above to establish your real estate agency as a real estate brand.
