Did you know that the Hollywood sign originally read Hollywoodland? Real estate development placed the sign Hollywoodland and later changed it to Hollywood to make Los Angeles the movie-making city we all know now. Los Angeles is also a destination for numerous upcoming businesses looking to thrive in the online market.
Like Hollywood, Search Engine Optimization (SEO) changes and adapts to upgrade and improve your organic ranking in search engines. As trends change, it is vital to get professional Los Angeles, Online Marketing Gurus is a SEO company to build tailored SEO strategies to grow your engagement within your locale, Los Angeles.
In addition to that, here are three ways to skyrocket your organic rankings through SEO in Los Angeles.
- Have a Clever Keyword Strategy
You might have heard of this before since this is the number one strategy in boosting your organic ranking. A good selection of keywords will determine how often your website will be seen in the search results when a possible client is looking for a product or service that you have on your portal. Therefore, using the right keyword is critical for your website’s success.
There are several tools online that can help you determine the right keyword for your business. First, you can utilize tools such as Google Keyword Planner and Bing’s Keyword Research Tools to find the popular keywords for your business. Then, you can focus on selecting keywords for your portal when you’ve figured out how much competition there is for the selected keywords and how popular the keywords are.
Related: A Complete Guide to Keyword Research
- Go Local But Think Global
When selling your items in a worldwide marketplace, you must tailor your website to local customs and tastes. You need to strike a balance on your website so that visitors may recognize you as a global brand while still feeling at ease as they go around your portal.
One of the most significant improvements to SEO best practices in recent years has been the spotlight on mobile and local content, which complement each other.
Local SEO is getting more crucial as more people use their mobile devices to look for businesses. A third of all searches in mobile have a specific location intended. Since more than 70% of people who conduct a local search will visit a nearby business, you must focus on creating local keywords and landing pages for your content if you want your physical or E-commerce store to drive traffic.
Further, ensure that your digital footprint is entirely mobile-friendly to be easily accessible to possible prospects. A Los Angeles SEO company can help you optimize your webpage to make it accessible on various devices like mobile, tablet, etc.
- Maximize the Utility of Social Media
With everyone using mobile phones to search for services and products, utilizing social media to its ultimate is a great way to skyrocket your organic reach. Since a growing number of consumers are using social media to interact with brands, social media is one of the fastest-growing components of a comprehensive and current SEO strategy.
When it comes to finding relevant information, nearly 80% of users turn to Facebook, which means you have an enormous potential to reach new potential customers, attract more audiences, and build long-term relationships with consumers.
You can also use social media to showcase your company’s more human side and a direct marketing tool due to tools like Facebook Ads. Hence, you can even utilize social media to improve your customer care efforts.