There is no doubt that Pakistani clothes have a league of their own and there is no match for our desi apparel due to its modesty, exquisite prints, immaculate embroideries, and world-class fabric. Our fashion designers produce drool-worthy pieces that are demanded all over the world. Their work of creativity represents our rich culture and artisanal craftsmanship. There are multiple brands where you can shop Pakistani clothes online no matter where you live and each one of these brands has its signature specialty. Some are known for their contemporary cuts and some are known for their vintage embroideries. Here are our top picks.
Celebrity and influencer favorite brand HEM is known for their simple yet modern designs that are perfect for any occasion and are not only extremely stylish but also is extremely accessible with luxury pret starting from just PKR 12000. They have launched various collections over the years their most popular collection “Parizaad” features pastel and soft color tones with floral embroidered motifs and gota and tilla work detailing. Lotus pink outfit was the hot seller from this collection and was loved by fashion divas and audiences alike with Sarah Ali Khan, Iqra Aziz and Hania amir spotted adorning the beautiful ensemble.
Known for its elegant and feminine designs suffuse has set the bar quite high in Pakistan clothes online. Their collections are most loved among the Pakistani people and are sold out instantly after launch. Suffuse has launched various collections such as casual pret, basics, luxury pret, and couture. They have recently launched their most-awaited and anticipated debut festive unstitched collection freeshia festive22 that featured a versatile color palette with immaculate embellishments and intricate embroideries on the bed of self-printed net fabric. This collection was a hot seller.
When we talk about the most creative Pakistani fashion designers Khadija shah has to be the most influential one in history. Her creativity and her modern take on desi apparel have left everyone awestruck. Her brand elan is the perfect depiction of east met west where she had taken an interesting twist of modern cuts with flattering silhouettes while still retaining the glamour of our traditional embroideries. Elan has launched various collections that include luxury summer, winter, winter shawl, festive unstitched, luxury pret, casual pret, couture, eid collection, and basics as well. Her collections are seen everywhere from red carpets to wedding events.
If you’re looking to shop Pakistani clothes online that are desi as well as unique then you should definitely get your hands on Hussain rehar’s ensembles. Traditional embroideries, bold cuts, vibrant color palette, and western flair are the signature of the brand. And each one of its collections is a scene-stealer and is unique from all the other ones. Hussain has launched a diverse array of clothing from western to work to couture to bridal to basic to semi-formal. No matter what theme or event you’re going for you will find something in his collections.